Support Local, Support Community

Learn more about our local businesses and the people you are supporting when you shop Palmer Square local!

Olsson’s Fine Foods

Owner, Rudie Smit

Besides artisanal local, domestic and international cheeses, they offer an extensive menu for any catering requirements you may have. They think that best in class customer experience is the secret to their success.

Halo Pub

Princeton Store Manager, Mo Alkafaji & Nizar Mohammad

Our parent company, HALO FARM, a micro dairy down the road a piece, makes all our ice cream and drinks, except for the divine coffees by Fishtown’s LaColombe. Halo’s rBST hormone-free milk and cream are used to craft our 50 flavors of super premium ice cream. The ingredient lists are small, rarely more than seven, and the taste is magnificent. Our credo is to craft the best product at the best possible price. Visit us to enjoy sundaes, shakes, floats, and scoops of your favorite flavors, hard or soft. You can also simply take a pint, or three, to go! Try some of our specialty beverages – Floatissimo, Parisian Hot Chocolate, Hot Caramel Cider or our CappuNog (holiday season only). We have been cited many times for best ice cream by NJ Monthly, Critics Choice.

Halo Miya Table & Home

Owners, Bob Matsukawa & Heidi Moon
In 1947, Chosuke Miyahira incorporated his flower shop on 28th Street in New York City and founded Miya Company (pronounced MEE-Ya).

Over the years, this little mom & pop operation evolved into the premier boutique importer of Japanese tableware and lifestyle goods in North America. Now, a third-generation family business headquartered in NJ, MIYA continues to bring the best of Japan home so you can too.

We had always hoped to open a flagship store for MIYA. After living in Princeton for a couple of years, we realized this was it. The charming storefronts in town, the cosmopolitan yet family-oriented community, and the draw of a very short commute all helped make Miya Table & Home happen. It’s true what they say, when you shop local, you are helping someone realize their dream.

As a family business, we have always cherished warm gatherings of family and friends. Despite our current environment which makes that much more difficult to do, we are adapting and learning every day – especially to appreciate the little things. Whether it is takeout from your local restaurant, home cooked comfort food, or even a quick bowl of cereal before your next zoom call, every meal or snack should be enjoyed to the fullest. Good food is the ultimate expression of love and nourishment, so why not use tableware that you love too?

Beautiful. Simple. Fun. That’s Miya.

Custom Ink

Princeton Store Manager, Mitchell Roedema
The Custom Ink story began in 1999 when three former college classmates got the bug to start a business about a year after graduating.

Co-founder and CEO Marc Katz was hard at work in a Wall Street job that he says “didn’t have a lot of heart” and was itching to do something entrepreneurial and meaningful.

After spending long hours creating the website, it finally went live and has been working ever since to bring our customers together. After being an online company for almost 19 years, Custom Ink expanded into stores to become a part of the communities we were helping bring together.
What sets us apart? It’s our commitment to helping our communities express what brings them together. We’re not about just ordering custom products, we truly believe custom apparel can ignite a sense of belonging and connection.

Winberie’s Restaurant & Bar

Princeton Winberie’s Manager, Albert Amoroso
Winberie’s offers a comfortable, casual dining experience where the richness of true American flavors blend with the quality of a classic neighborhood restaurant.

Our authentic small plates, house-made specialties, small batch liquors and extensive craft beer selection join with a carefully selected wine list to present Winberies’ guests with a unique, hospitable dining experience.

Located directly across from Princeton University in Palmer Square, Winberie’s Restaurant & Bar has served the community, college students and visitors since 1984. The restaurant’s long-standing “Princeton Pub” personality and casual atmosphere is reflected in the popular, friendly bar and in the interior décor featuring artifacts and photographs of Princeton history.

Princeton Soup & Sandwich

Owner, Lisa Ruddy and Manager, Alexandra Ruddy

The community of Princeton has grown with us and our children. One has graduated from the Culinary Institute of America and is now a partner at PSASC, one navigates Rutgers University and the music industry, and the youngest just started a 5 year masters program to become a teacher. We are grateful that you have become part of our family and thank you for your business. We have expanded our brand in not just the”soup and sandwich” experience, but have developed into a culinary journey of soups, salads and sandwiches with our exceptional culinary team. Feel free to reach out to us at We thank you for visiting us and feel grateful to be part of the great community of Princeton.


Princeton Managers, Danielle Cirnigliaro, Oliver and Jean Luc

In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working woman, Marla found less and less time to pursue her quest for products that would maintain glowing, healthy skin. Barry, a serial entrepreneur who had already started three businesses, saw an opportunity. Together, they created the first Bluemercury in Georgetown, Washington D.C. – the neighborhood store for beauty, where clients could find high quality, innovative beauty products and honest, expert advice.

We offer the world’s most innovative beauty products in a truly unique shopping experience. Bluemercury clients receive unparalleled technical product knowledge, expert advice and friendly service. Our teams would rather have clients leave the store with handfuls of samples, so that they can be sure to find products that work for them, rather than ever buy anything that is less than 100% right. Every day, we take hundreds of questions about skincare and makeup concerns and challenges. In addition to skincare, makeup, haircare, and fragrance products, clients can be pampered by our skincare experts in our locations’ spas. Our spas are home to the ultimate results-oriented treatments, including our world renowned oxygen facials, glycolic peels, waxing and microdermabrasion.

Bluemercury’s innovative retailing model has been written about in Forbes, Inc. Magazine, the Wall Street Journal, USA Today, and has been the topic of numerous books, including Shopping: Why We Love It and How Retailers can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why. The future of Bluemercury is a continuation of Barry and Marla’s initial goals, bringing the best personal care products in the world and expert advice to every individual in an informative manner. Bluemercury continues to expand across the United States, bringing our honest, friendly expertise to beauty junkies and product enthusiasts across the nation.


Owners, Joanne Farrugia and Dean Smith

First, we have strived to offer a wide selection of quality, imaginative toys and books for all ages. To this end, we’ve travelled the world in search of the most beautifully designed and finely constructed products available; we’ve frequented toy fairs and gift shows to stay up to date on the newest and coolest items; and along with our friends and families, we’ve personally tested nearly every item on our shelves. In an age of media saturation, it has been our hope that such a carefully selected array of creative, enriching and let’s say it – fun! – toys and books will serve as a reminder to step away from the TV or computer screen.

Second, as a local independent retail store, we have aimed to strengthen and sustain our community. We’ve always stressed the importance of shopping locally in order to preserve healthy and functional neighborhoods and we’ve built our business around human connection. We know many of our customers by name and take pride in the highly personal shopping experience that jaZams provides.

Rojo’s Roastery

Employee, Tai Jeffers

We are devoted to developing direct relationships with independent producers and the communities in which they live. We travel the globe, searching for farmers whose crops are often too small to grab the attention of the conventional coffee trade. With this practice, not only do we responsibly procure the finest Arabica beans for our customers, we also help sustain the farmers and the communities in which they live. The bean selection process begins in our lab in Lambertville. We subject green, unroasted coffee to an in-depth series of tests measuring bean quality, consistency and potential. Then we meticulously roast and cup every sample that shows promise. When we find a bean we like, we explore its roast latitude with additional cupping and tasting, determining the optimum roast that presents each bean at its best.

Our outstanding selection of sustainably grown coffees and teas is complemented by our comprehensive inventory of the best brewing equipment. If you are searching for an improved way to brew your morning cup, feel free to call, write, or drop in any time for our expert advice. At Rojo’s, everyone can find the serious beans and brewing equipment they need for the seriously good cup of coffee they deserve.


Owner, Sonja Lips-van Der Wel

Sonja and Paul moved to the United States 20 years ago, and in a “now or never moment” both followed their dreams and changed careers to start this apparel brand.

Toobydoo is all about the active kid and the fun of play. Styles are made with quality fabrics – ready for imagination, play & easy washing!  In his designs Paul is inspired by modern art and architecture – every design, every stripe, every pattern, every color combination you see in the store was designed in-house.

The brand has been featured in many magazines from Vogue to InStyle to Parents, and has been seen in feature films, on the red carpet  and in a White House photoshoot.

After launching the brand in Barneys, Saks, Neiman Marcus & various pop-ups. it was time to open a flagship store. With its diverse International community, Palmer Square in Princeton was the perfect place.

We could not have done it without the enthusiasm and dedication of our fantastic team at the store!

We look forward to seeing you @ Toobydoo!

Thomas Sweet Chocolate

Owner, Marco Cucchi and Princeton Store Manager, Shai Vazquez

Open our door and experience the aroma and taste of our freshly-made chocolates. With endless confectionery possibilities – choose from a tempting selection of truffles; our famous melt-aways; hand-dipped items including pretzels, strawberries, cookies; and other many other molded chocolate selection. You can always count on our attention to ingredients and craftsmanship. Chocolates are made fresh daily in the store, so there is always something new and delicious to discover. We are looking forward to satisfying your chocolate cravings from a small daily pick me up, to wedding favors, to sharing with your corporate clients or friends.

Yankee Doodle Tap Room

Director of Food & Beverage, Virginia Fry

Tokens that tell the story of the restaurant adorn the walls throughout. Historic photos from the Edgar Palmer collection, and those of famous Princeton alumni who have frequented the Yankee Doodle Tap Room, immediately greet you when you enter. Located behind the bar is the largest Norman Rockwell mural. The 13-foot painting took the artist nine months to complete. Unfortunately, once finished it was a little too large for the space and had to be trimmed. The painting fits with the historic theme depicting Revolutionary people celebrating in authentic attire and adds to the ambiance of an English tavern.

At the far end of the room is a working fireplace with the inscription “Rest Traveler, Rest, and Banish Thoughts of Care; Drink to Thy Friends and Recommend Them Here,” which dates back to 1756, when the Nassau Inn was located on Nassau Street, before it moved to Palmer Square in 1937


Princeton Store Manager, Kelsey Foy

It packed all its style into a mere 600 square-feet in the heart of downtown Princeton. Since then, the ZOË boutique has not only added shoes and accessories to its inventory, but it has also acquired more space. A couple of big moves (across the street in 1998 and across the other street in 2004) and one recent move in summer 2017, up to the bustling and exciting Nassau street sector of Princeton.

With its swelling space and repertoire, ZOË has become Princeton’s very own style landmark. The woman who made it all possible is owner Lisa Brock, a graduate of Fashion Institute of Technology. For the past twenty years, Brock has combined her design expertise and business instincts to transport high fashion to what used to be the unfashionable “burbs.” Her finger always on the pulse to keep only the freshest looks hanging from ZOË’s racks.

What sets the ZOË boutique apart from its look-a-likes is the unique collection of designers, ranging from Chloé to Dense Lente, Zimmermann to Alexander Wang, Nili Lotan to Ulla Johnson. Even more distinguishing is its customer. Unlike the typical high-end boutique that services women in their 20s and 30s, ZOË’s customer is anyone from the precocious teen to the groovy matriarch. It isn’t clear which came first-does ZOË carry this diverse label load to accommodate its varied patrons? Or are ZOË’s patrons varied because the store’s selection is so wide and deep? Either way, it’s a marriage that works.

It’s more than the Paris shows and the eclectic designer showcase that make ZOË the shopper’s dream. It’s Brock’s eye that is the muscle of the whole operation. ZOË is the only boutique that houses it all…and the best of it all. If every brand is selling its own story, then Brock chooses the best chapters from each and combines them to tell her own-a tale she likes to call…ZOË.

Nassau Inn

Director of Rooms, Nick Ballas & Director of Sales, Mariela Blanco

When Judge Thomas Leonard passed away in 1759, his elegant residence became a hostelry, which was called College Inn by its new owner. The Inn’s first proprietor was Christopher Beekman, whose natural talent as a host soon established the Inn as the center of the town’s life. Wine and argument flowed freely in Beekman’s taproom, or drinking room, where his wife helped tend the punchbowls. Students and townsmen were treated to the news and opinions of honored guests such as Paul Revere, Robert Morris and Thomas Paine, who stayed the night more than once.

In 1775, the Committee of Safety met at College Inn, and a few weeks later, delegates were stopping overnight on their way to the first Continental Congress in Philadelphia. Signers of the Declaration of Independence, passing through Princeton in 1776, rested at College Inn.

As the war began, military men took the place of travelers. Officers of the Continental Army, as well as the British and Hessians (depending upon which side was in possession of the town), found solace in the taproom offerings. Months later, the Battle of Yorktown and the signing of the Peace Treaty were properly celebrated over College Inn punchbowls. When the Continental Congress met in Princeton in 1783, the national celebrities of the day were guests of the Inn, which was just a few steps from the historic session in Nassau Hall. At the turn of the 19th century, Christopher Beekman and his wife, Grace Otis Beekman, retired. John Gifford took over the hostelry, changed its name to Nassau Inn and hung a sign picturing Nassau Hall over its entrance.

The 52 Nassau Street establishment closed its doors in 1937, when it had become evident that the town and the University needed a larger, comfortable, and more modern hotel, one that would preserve the traditions of “Old Nass” while providing suitable suites for travelers and college guests. The construction of Nassau Tavern, which was eventually changed to the Nassau Inn, on Palmer Square was the result.

When it comes to describing the Nassau Inn, it could be said that the myth has been modernized. Our charming stone façade gives way to a spacious, stylish hotel awash in boutique comfort and sophistication. It is a place where visitors can host a cutting-edge sales presentation or gather ’round the massive stone hearth for cocktails and conversation as Paul Revere and Thomas Paine did at the original 52 Nassau Street location nearly 260 years ago. Some might find that a glass of wine, a good book and an overstuffed couch in the parlor are all the nightlife they need. Others may ask us to reserve them a table in our beloved Yankee Doodle Tap Room Restaurant or help them plan a chic, stylish wedding for 200 family and friends.

Pure Barre

Pure Barre Princeton Owner, Jacqui Arce-Quinton

At Pure Barre, women and men share a sense of community in which they are inspired and empowered by each others’ fitness and lifestyle goals. Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind.

Pure Barre is a low impact, high intensity workout that brings amazing benefits to your body, mind, and soul. Pure Barre is more than just a workout; it’s a lifestyle. At Pure Barre, clients and instructors share a sense of community in which they are inspired and empowered by each others’ fitness and lifestyle goals. Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio, and flexibility for people of all fitness and experience levels.


Princeton Store Manager, Rachel McFarland

She called it The Dandelion. Never one to settle, Beth quickly outgrew the sleepy town and made the move to Philadelphia, where she shifted her focus from flowers to handmade jewelry. A true family business, Beth’s daughters Leslie and Lellie grew up in the shop. Memories were built within its walls and meetings were always planned around naptime. After exploring other passions, Leslie and Lellie decided to follow in their mother’s footsteps and run Dandelion together. Today, our Palmer Square store joins two locations in Pennsylvania. We strive to stay on the cutting edge of fashion, providing visibility for new artists and accessibility for our customers to stay ahead of the trends. Unwilling to sacrifice ethics and quality, we travel the globe in search of new pieces, empowering artists and supporting communities along the way. As a family-owned and female-fronted business, we build relationships with every person who enters our shop. This devotion to our customer has fostered an environment that we can be proud of-one that inspires your family to continue visiting ours.

Lace Silhouettes Lingerie

CEO, Karen Thompson

Thompson was passionate about creating an intimate apparel brand that went beyond the average shopping experience to truly satisfy what women want – personalized, knowledgeable service, a welcoming, comfortable environment, and affordable luxury that makes them feel beautiful and confident. She had a vision for a store where real women would experience a truly remarkable shopping environment, and where every customer would be treated like a friend, as though they were “a guest in our home”.

This remains the core concept of Lace Silhouettes Lingerie today. We carry the brands that women love, as well as unique items that can’t be found in department stores. At Lace Silhouettes, every woman deserves to indulge herself regardless of age, size, or price range.

Today, Lace Silhouettes has expanded to two additional store locations in Princeton and Cape May, NJ. We continue to stay true to our vision of empowering and inspiring women to look and feel great.


Princeton Store Manager, Kimberly Bitterman

There are 11 locations in the USA and Barbour is represented in 40 countries worldwide. The wax jacket is what Barbour is renowned for. Over time the company has developed and extended its range of product offerings and is now a leading country and casual clothing brand. In addition to the original wax jackets you can find a variety of fashionable styles for men, women, children and dogs. Please visit the store in Palmer Square and bring your family to enjoy the experience.


Effortless, artful style made to help real women feel like their most authentic selves. We’ve made it our mission to bring the artistry, stress-free feel, and adaptability of premium knitwear into her entire wardrobe: from denim to dressy, from coffee to cocktails, at home, on her travels, in the office and anywhere else there’s real life to be lived.

Salon Pure

President of Salon Pure, Amy Kaczowski

At our upscale hair salon in Princeton, NJ, we prioritize making your visit to the salon a luxurious experience with lasting results. Let our skilled team and relaxing atmosphere take you away from the hustle and bustle of daily life for just a little while. By the time you leave, you will have a whole new look, but you will also feel refreshed, energized, and ready to take on the world again.

When you visit our salon, you’re made a priority. Visiting a full-service salon should be your chance to take a breather and interact with passionate professionals who care about you. Our stylists always space out appointments to give you the best experience possible. To keep with social distancing protocols we’ve installed state of the art air filtration systems called Synexis. For your safety we also have an outside station if you need extra protection, with touchless checkout.

Salon Pure is located in the exclusive Palmer Square, Princeton. High above the noisy and busy streets, come up and enjoy the best view in town. Our staff has experience and expertise that is unparalleled in the area. Sassoon, Arrojo, Goldwell, and Paul Mitchell are just a few of the many companies we train on regularly. Along with being published in major fashion magazines and participating in fashion week and hair industry shows, our salon has a direct pulse on the hottest trends. Whether you’re looking for something edgy or need a fresh take on what you already love, our stylists are ready to meet your needs. Need some inspiration? Check out our social media for consistently fresh ideas and see what new techniques we are excited about. While you’re here, enjoy delicious menu items delivered from Mediterra or complimentary refreshments from our coffee bar. We hope our professional, friendly atmosphere leaves you feeling refreshed and looking great.

How you look says much about your personality and sense of style. You are unique, so you deserve to work with professional hair stylists who understand your vision. Our team is comprised of rigorously trained stylists who are passionate about hair, makeup, and fashion. We will work with you to create an aesthetic that highlights your individuality.

Chez Alice Patisserie

Princeton Managers, Shannon Bonomo and Wilson Morocho

Our French-inspired artisanal bakery boasts an airy café with a variety of seasonal specialties and traditional favorites like macarons, croissants, and more. We’re proud to serve delicious food, coffee, and baked goods every day to our unique customer family.

Princeton Corkscrew Wine Shop

Owner, Laurent Chapuis

The Corkscrew possesses one of the finest international selections of hand-crafted, small-production wines; you’ll have trouble finding your ordinary name brands here. Instead, you’ll experience firsthand the passion these family-owned brands put into each and every bottle. It’s just one reason why we’re rated as one of the best local wine shops in New Jersey, as well as a favorite of tourists and online shoppers from across the United States and beyond.

Highbar Boutique

Owner and Founder, Jill Wargo

A natural talent for design, she created HIGHBAR BOUTIQUE with the well dressed woman in mind and filled the space with interesting designers, modern pieces and unmatched quality. Sophisticated women near and far, bored with chain store fast fashion, became loyal clients and quickly put HIGHBAR BOUTIQUE on the map!

Halo Fete

Fete Chef, Joan McHugh & Cake Artist, Samantha Stanford

Our parent company, HALO FARM, a micro dairy down the road a piece, makes all our ice cream and drinks, except for the divine coffees by Fishtown’s LaColombe. Halo’s rBST hormone-free milk and cream are used to craft our 50 flavors of super premium ice cream. The ingredient lists are small, rarely more than seven, and the taste is magnificent. Our credo is to craft the best product at the best possible price. Visit us to enjoy sundaes, shakes, floats, and scoops of your favorite flavors, hard or soft. You can also simply take a pint, or three, to go! Try some of our specialty beverages – Floatissimo, Parisian Hot Chocolate, Hot Caramel Cider or our CappuNog (holiday season only). We have been cited many times for best ice cream by NJ Monthly, Critics Choice.

the bent spoon

Owners of The Bent Spoon standing outside the store.
Owners, Matt Errico & Gab Carbone

At the forefront of the new ice cream wave, Gab & Matt made it (& continue to appear) on countless “best of” lists – including a “best of NYC” in New York Magazine (for their semi-regular pop-up at the New Amsterdam Market from 2009-2012) and New Jersey Monthly’s “best ice cream” 14 years in a row.

Since the beginning, there have been so many partnerships and collaborations with various organizations including Princeton University, NOFA-NJ, Fair Food Philadelphia, Slow Food USA (the founder, Carlo Petrini visited the store!) and Gab even went on a trip to the White House in 2011 to join Michelle Obama’s ‘Chefs Move to Schools’ Initiative. They had a glorious Vespa motor scooter with an ice cream sidecar (currently retired) that showed up at all kinds of events from Phillies games, to weddings, to farmer’s markets, and to grand benefits. They continue extend their philanthropy to a myriad of environmental and local land preservation groups, and also send love to their furry friends through a ongoing donation from the proceeds of a special “puppy ice cream” made for dogs. One of the most impactful partnerships continues to be with Princeton’s legendary natural food store, the Whole Earth Center, where for nearly 10 years they have worked together on a special pint project to help fund Princeton’s school garden programs.

Highlighting relationships and community is the centerpiece of how they source ingredients, support local farms, seek out producers who share similar ideals and try to make some sort of social impact through ice cream. Gab and Matt set out to create a place where those ingredients show off all that the great garden state has to offer and also to be a little place of joy for all those who visit the tiny shop on Palmer Square.


The youngest of the Momo brothers, Anthony Momo

They came to the United States in 1960 and by the mid-1970’s, Teresa and Raul opened the very first “Teresa” – an Italian specialty food store. We worked alongside our parents when not in school, learning how to cook in the tradition and heritage of our ancestors. That’s where we acquired our passion for fresh food and a dedication to provide warm and welcoming service. In 1982 our love of food led us back to our roots and we opened “Teresa II”, the first restaurant in the Terra Momo Group. We continued to create exciting dining experiences spanning cultures: Teresa Caffe, Mediterra, Eno Terra, and now a tapas and wine bar named Albariño.  Our bakery, The Terra Momo Bread Company, supplies the restaurants daily. Whenever possible, our own Canal Farm located in Kingston, NJ provides the restaurants with fresh produce.  While the flavors and themes vary – from Italian to Spanish to Mediterranean – they all share the Terra Momo vision of quality, creativity and exceptional service. Each setting has an individual sense of place. You can experience this, in the colors of our custom-designed interiors, the smell of our artisan bread, the taste of locally grown produce, the selection of carefully chosen wines, the sounds of our music, and the care our staff provides, creating a vibrant setting for great memories with family and friends. The Terra Momo Restaurant Group continues to offer dining experiences with the common theme of earth, food, wine and, an enjoyment of life. Our many doors are open and welcome you.

Morgenthal Frederics

District Manager, Shannon Powers)

In addition to our namesake specialty collections, we offer the best names in handmade luxury eyewear such as Jacques Marie Mage, MYKITA and Cartier.

Princeton’s rich history combined with it’s bustling youthful energy makes it an ideal location. We love the people and love serving our community to help our clients find their perfect eyewear.

We also love doing events with other local businesses and support the Princeton athletic department by running annual ads in their programs. Go Tigers!

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