Monday – Wednesday: 10am – 6pm
Thursday -Saturday: 10am – 8:30pm
Sunday: Noon – 5pm

Address 25 Palmer Square East, Princeton, NJ, USA

Phone 609.924.8697



About Us:

jaZams is an owner operated toy store specializing in unique toys, books and music for children of all ages. Join jaZams during their annual Children’s Block Party every summer on Hulfish Street. jaZams was recognized in New Jersey Monthly magazine’s “Best in New Jersey 2014” in the Toy Store category.

  • Curbside Pickup available at checkout you will see 2 options for delivery method. Select “Pick-up”. This will designate that you are selecting curbside pickup.
  • Please call us for personal shopping via phone. Over 10,000 different items in stock.
  • Shop Online at jazams.com. National Shipping.

Our Story

Since our beginning in 1996, our mission has been twofold. First, we have strived to offer a wide selection of quality, imaginative toys and books for all ages. To this end, we’ve travelled the world in search of the most beautifully designed and finely constructed products available; we’ve frequented toy fairs and gift shows to stay up to date on the newest and coolest items; and along with our friends and families, we’ve personally tested nearly every item on our shelves. In an age of media saturation, it has been our hope that such a carefully selected array of creative, enriching and let’s say it – fun! – toys and books will serve as a reminder to step away from the TV or computer screen.

Second, as a local independent retail store, we have aimed to strengthen and sustain our community. We’ve always stressed the importance of shopping locally in order to preserve healthy and functional neighborhood ‘s and we’ve built our business around human connection. We know many of our customers by name and take pride in the highly personal shopping experience that jaZams provides.

(pictured: Owners, Joanne Farrugia and Dean Smith)

Statement On Sanitation

The health and safety of our customers and staff is paramount. We thank you for your patience with us throughout this crisis and want to assure you that we have made every effort to make sure your visit to jaZams is as safe as it possibly can be.


• As of March 7th, 2022 masks are optional for vaccinated customers. We ask non-vaccinated customers to wear a face covering as many of our customers are in vulnerable categories (i.e., grandparents, immunocompromised individuals, and those 5 and under, who are not yet eligible for a vaccine).

Our staff will continue to wear face coverings. Please be patient with us as we determine the best manner to provide a healthy and safe environment for all.

For those customers who are not able to visit in person we are still offering a full range of shopping options:

• Our Princeton, NJ location will be taking phone and web orders and providing contactless curbside pickup. You can call 609-924-8697 if you would like assistance over the phone. We are happy to help you with personal shopping. Curbside pickup is also available during regular business hours. For curbside pickup, call the store upon arrival to arrange pickup (609) 924-8697. There is a designated loading zone just up the street from our store (In front of Teresa’s Caffe).

• We continue to ship orders throughout the country. All orders ship for a maximum $15 shipping fee (up to 10lbs).

We want to thank each and every customer and community member that has reached out to us during these trying times! Your thoughts and patronage means the world to us.

Please call if you have any questions: (609) 924-8697.

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