About Us:

Toobydoo (‘To be, is to do!’) is a modern children’s-wear lifestyle brand. Soft fabrics and colorful patterns make it easy to find the perfect gift for babies, boys and girls, ages 0 to 12 year old. Rompers, dresses, T-shirt’s, swim and outerwear offer fun shopping year round.

  • Will continue to offer online shopping for Shipping or in-store pickup and personal appointments. Just email to make the appointment.
  • More about the Toobydoo Princeton store HERE
  • Ask about our giftwrapping and shipping too!

Our Story

Sonja and Paul moved to the United States 20 years ago, and in a “now or never moment” both followed their dreams and changed careers to start this apparel brand.

Toobydoo is all about the active kid and the fun of play. Styles are made with quality fabrics – ready for imagination, play & easy washing!  In his designs Paul is inspired by modern art and architecture – every design, every stripe, every pattern, every color combination you see in the store was designed in-house.

The brand has been featured in many magazines from Vogue to InStyle to Parents, and has been seen in feature films, on the red carpet  and in a White House photoshoot.

After launching the brand in Barneys, Saks, Neiman Marcus & various pop-ups. it was time to open a flagship store. With its diverse International community, Palmer Square in Princeton was the perfect place.

We could not have done it without the enthusiasm and dedication of our fantastic team at the store!

We look forward to seeing you @ Toobydoo!

(pictured: Owner, Sonja Lips-van Der Wel)


Sunday: 12pm-5pm
Monday – Wednesday: 10am-6pm
Thursday – Friday: 10am-8:30pm
Saturday: 10am-6pm

Address 59 Palmer Square West, Princeton, NJ

Phone 609.430.8300