Our Story

The Faherty brand story starts with us, Alex and Mike—identical twins who’ve always loved the surf and the mountains, beach bonfires and road tripping. It’s the world we grew up in as the youngest of 7, and it’s always been our dream to share it. That’s because we believe that spreading good vibes makes things better.

Today, together with Kerry who helps us contribute to positive social and environmental change (she’s Alex’s wife), and our mom Ninie who designs our stores, we’re successfully making it happen.

What started as a beach house on wheels is now a family-built, values-driven, high-quality, feel-good clothing brand inspired by the sun and waves—and the Faherty family is our heart, soul and muse.

Thanks for joining us on this epic journey.