Zoë Opens Pop-Up Shop


New Store Brings Designer Brands to Palmer Square

(Princeton, NJ, June 2016) – Princeton resident and owner of Zoë, Lisa Brock opened a new concept store – a rotating pop-up shop, across the street from her current location. The new shop at 10 Hulfish Street, simply named ZOË Pop-Up, opened on May 5th to rave reviews.

Lisa first opened Zoë in 1995 in a space of a mere 600-sq ft. Twenty one years and a couple of moves later, the current store is nearly 10 times the original size and carries woman’s apparel, shoes, and accessories from designers including Lanvin, Alexander McQueen, Chloé, Stella McCartney, Alexander Wang and Mansur Gavriel.

ZOË Pop-Up is a curated selection of designers centered around a theme – lower price points and easily accessible fashion will be the mainstay for each of the different themed collections.

The inaugural concept, here until the end of June, is a beach getaway. Designers include Star Mela, Natalie Martin, LemLem, Poupette St Barth’s, Norma Kamali, Malia Mills, the Beach People, Ward Whillas, and others. The store has everything for a summer get-away: swimwear, cover-ups, sunglasses, towels, jewelry, and other beach accessories.

Zoë Pop-Up will transform into an entirely new shop every two months.

The schedule is as follows:

July/August: Joie – contemporary brands catering to the savvy, fashion-minded, modern woman. Understatedly chic, JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life.

September/October: Vince – Effortless Style. Iconic Essentials. Modern Luxury. Apparel and accessories for men and women.

November/ December: Home Chic gift collections just in time for the holidays.

“I am so excited to be working on this concept,” says Brock. “The feedback from customers has been wonderful so far, plus it has caught the attention from designers who have reached out to see if they could be part of it.”

For updates on merchandise, promotions, and pop-up themes, follow www.facebook.com/SHOPZOE.

For further information, please contact Anita Fresolone, Palmer Square Management, 609.921.2853 or afresolone@palmersquare.com or Laura Weiner, ZOË, 609.497.1019 or lauraw.zoe@gmail.com.

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