Warby Parker to open a new eyewear store in Princeton this week

Warby Parker, the eyeglass brand that pioneered the direct-to-consumer, buy-on-give-one business model, will be opening a new store in Princeton on Saturday, July 17.

Based in New York, the company that was founded by four Wharton School graduates in 2010 is known for its modern and vintage-inspired eyewear with prescription lenses for $95, and the option to order frames by mail and try them on before buying glasses. In 2013, the company began…

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