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Rowan Brings Ear Piercing by Nurses to Palmer Square

Safe & Celebratory Ear Piercing Experience Comes to Princeton

Princeton, NJ – February 7, 2025 – Rowan, the mom-founded, women-led company providing ear piercing by licensed nurses only with hypoallergenic jewelry always, today announced the grand opening of its latest studio in downtown Princeton, NJ. Located at 63 Palmer Square West, the studio is a stylish addition to the brands and stores that Palmer Square already houses, including Alo Yoga, Lilly Pulitzer, Maman and Hermès. The expansion underscores Rowan’s unwavering commitment to redefining the ear piercing experience, offering a fusion of precision, style, and unparalleled customer care.

“We’re thrilled to be opening our 2nd New Jersey location at Palmer Square Princeton! Our Palmer Square Princeton opening signifies our commitment to providing the safest piercing experience to all,” said Louisa Serene Schneider, Founder & CEO of Rowan. “At Rowan, we believe every piercing is a milestone, and every milestone can be celebrated with a piercing. Our Palmer Square Princeton studio is more than just a place to get pierced; it’s a place to celebrate life’s moments, big and small.”

“Rowan is a thoughtful and exciting addition to Palmer Square’s vibrant mix of distinctive brands and experiences,” said Lori Rabon, Vice President of Palmer Square Management. Their emphasis on safety, quality and personal expression is a wonderful fit for our community. We are so pleased to welcome Rowan to Princeton and look forward to the joy they’ll bring to residents and visitors of the Square.”

Rowan has built a reputation for providing exemplary ear piercing thanks to their studio teams’ keen understanding of style and placement and their high-quality jewelry. Here’s why you should get pierced at Rowan Palmer Square, Princeton:

  1. Ear Piercing by Nurses: Every piercing is performed by a highly trained nurse to deliver a seamless, comfortable, and medically safe ear piercing experience.
  2. Diverse Hypoallergenic Jewelry Selection: Their extensive collection of high-quality hypoallergenic earrings features various styles and materials to suit individual preferences.
  3. Exemplary Hygiene Standards: Rowan places paramount importance on hygiene, ensuring a sterile environment for every ear piercing procedure
  4. Medical Advisory Board: Backed by a medical advisory board, Rowan meticulously researches and tracks adverse outcomes related to piercing and boasts an impressive rate of less than 1% compared to an industry average of 30%.
  5. Joyful Design: The studio’s modern aesthetic creates an inviting ambiance, allowing clients to relax and relish the experience

About Rowan

Rowan is an ear piercing and hypoallergenic jewelry brand with studios across the US. Mom-founded and mom-led, Rowan is built on the values of safety and celebration. Backed by a medical advisory board, all Rowan piercings are performed by licensed nurses to deliver the safest piercing experience for all ages. All of Rowan’s top-quality hypoallergenic jewelry is designed or curated in-house to ensure that every piercing stays healthy. 

At Rowan, every piercing is a milestone and every milestone can be celebrated with a piercing, or a new pair of hypoallergenic earrings.