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Veronica Beard

About Us

About Us

Browse Our Photo Gallery

Our Story

Veronica Miele Beard and Veronica Swanson Beard—sisters-in-law married to brothers—co-founded Veronica Beard in 2010 with a single mission: to make getting dressed easier for the modern, multi-faceted woman. Today, Veronica Beard has grown into a global lifestyle brand, delivering curated collections that includes ready-to-wear, shoes, and handbags. Synonymous with cool, modern classics, the brand creates wardrobe icons designed to take women anywhere and everywhere.

Veronica Miele Beard and Veronica Swanson Beard—sisters-in-law married to brothers—co-founded Veronica Beard in 2010 with a single mission: to make getting dressed easier for the modern, multi-faceted woman. Today, Veronica Beard has grown into a global lifestyle brand, delivering curated collections that includes ready-to-wear, shoes, and handbags. Synonymous with cool, modern classics, the brand creates wardrobe icons designed to take women anywhere and everywhere.

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Browse Our Photo Gallery

Store Hours

Sunday: 12pm-5pm
Monday – Wednesday: 10am-6pm
Thursday – Friday: 10am-8:30pm
Saturday: 10am-6pm


Address

5 Palmer Square West, Princeton, NJ


Phone

609.651.8873


Frequently Asked Questions

Sunday: 12pm-5pm
Monday – Wednesday: 10am-6pm
Thursday – Friday: 10am-8:30pm
Saturday: 10am-6pm


About Us


5 Palmer Square West, Princeton, NJ


609.651.8873


Our Story

Veronica Miele Beard and Veronica Swanson Beard—sisters-in-law married to brothers—co-founded Veronica Beard in 2010 with a single mission: to make getting dressed easier for the modern, multi-faceted woman. Today, Veronica Beard has grown into a global lifestyle brand, delivering curated collections that includes ready-to-wear, shoes, and handbags. Synonymous with cool, modern classics, the brand creates wardrobe icons designed to take women anywhere and everywhere.

Gallery

Frequently Asked Questions


2026 princeton shot 19

Veronica Beard

About Us

Our Story

Veronica Miele Beard and Veronica Swanson Beard—sisters-in-law married to brothers—co-founded Veronica Beard in 2010 with a single mission: to make getting dressed easier for the modern, multi-faceted woman. Today, Veronica Beard has grown into a global lifestyle brand, delivering curated collections that includes ready-to-wear, shoes, and handbags. Synonymous with cool, modern classics, the brand creates wardrobe icons designed to take women anywhere and everywhere.

Gallery

Hours

Sunday: 12pm-5pm
Monday – Wednesday: 10am-6pm
Thursday – Friday: 10am-8:30pm
Saturday: 10am-6pm


Address

5 Palmer Square West, Princeton, NJ


Phone

609.651.8873


About Us


Hours

Sunday: 12pm-5pm
Monday – Wednesday: 10am-6pm
Thursday – Friday: 10am-8:30pm
Saturday: 10am-6pm


Address

5 Palmer Square West, Princeton, NJ


Phone

609.651.8873


Our Story

Veronica Miele Beard and Veronica Swanson Beard—sisters-in-law married to brothers—co-founded Veronica Beard in 2010 with a single mission: to make getting dressed easier for the modern, multi-faceted woman. Today, Veronica Beard has grown into a global lifestyle brand, delivering curated collections that includes ready-to-wear, shoes, and handbags. Synonymous with cool, modern classics, the brand creates wardrobe icons designed to take women anywhere and everywhere.

Gallery