About Us
COMING SOON to Palmer Square!
Rhone is performance driven apparel made by and for those in the pursuit of progress. Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress—both physically and mentally. More than just apparel, Rhone is a mindset, championing the power of being a little better every day. With a relentless focus on performance, innovation, and style, our products are engineered to move with you—wherever the pursuit takes you. Each of Rhone’s retail stores across the U.S. is designed to be a hub for community, connection, and embodying the Forever Forward mindset.
Our Story
Our name was inspired by the relentless Rhone River that runs from the Alps in Switzerland to the Southeastern part of France. Nothing is more flexible than water, yet over time it has the ability to cut through rock and carve canyons. The Rhone name represents the idea of pursuing a dynamic and
versatile lifestyle. Building the strength to shape your own path to progress along the way.
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