Faherty Brand

About Us

The Faherty brand story starts with us, Alex and Mikeโ€”identical twins whoโ€™ve always loved the surf and the mountains, beach bonfires and road tripping. Itโ€™s the world we grew up in as the youngest of 7, and itโ€™s always been our dream to share it. Thatโ€™s because we believe that spreading good vibes makes things better.

Today, together with Kerry who helps us contribute to positive social and environmental change (sheโ€™s Alexโ€™s wife), and our mom Ninie who designs our stores, weโ€™re successfully making it happen.

What started as a beach house on wheels is now a family-built, values-driven, high-quality, feel-good clothing brand inspired by the sun and wavesโ€”and the Faherty family is our heart, soul and muse.

Thanks for joining us on this epic journey.


Men’s, women’s and children’s clothing available at this location.

Gallery


Hours

Sunday: 12pm-5pm
Monday โ€“ Wednesday: 10am-6pm
Thursday โ€“ Friday: 10am-8:30pm
Saturday: 10am-6pm


Address

7 Palmer Square West, Princeton, NJ



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