Rouge To Open On Palmer Square

Roller Rabbit store front at Palmer Square

Local fashion boutique moves to the heart of Princeton’s Palmer Square.

Princeton, NJ, February 15, 2018– Rouge, a Princeton native since 2002 will open their doors at 45 Palmer Square West next week.

“We are pleased to announce that Rouge, a long-standing Princeton retailer, has selected Palmer Square as their new home” said Lori Rabon, Vice President of Palmer Square. “Rouge has an established following and upscale product that lends perfectly with the offerings of the Square.”

“We couldn’t be more thrilled to have found a new home right in the center of the shopping action, book-marked by some of our clients’ favorite places to visit when not at Rouge,” said Collie Jennings, Rouge owner and curator. “Although the space is quite different than what we are coming from, the energy and central location of Palmer Square West seemed to feel like the perfect fit for Rouge, while maintaining the integrity of our coveted brand space,” she added.

The newly designed space is built to have a bright and more tailored approach to personal styling. The dressing area takes center stage as if it were a beautifully crafted personalized closet.

About Rouge:

Rouge is a women’s contemporary clothing boutique, curating a unique mix of collections sourced from around the world especially the freshest new items typically only found in New York or Paris. They offer a mix of accessible price points designed for confident women on the go looking for timeless lifestyle pieces. Each brand is an artful inspiration that tells a story with a focus on quality fabrics and stitches. Outfits are perfectly and personally paired to flatter figures and lifestyles and build excitement in every step. Professional partners from New York offer styling programs in your home and can help to carefully curate and evaluate your closet. Busy schedule? No problem, Rouge can accommodate through wardrobe box shipping programs.

About the owner:

Collie Jennings has a background in corporate buying for both Ralph Lauren and Calvin Klein. As a buyer for these companies she was closely involved with sourcing and design. She has gained an understanding for quality zippers, hardware, fabrications and stitches down to the tiny details that she expects from every brand Rouge partners with. Many who know her agree, she can talk for days about the various details of her fabrications and sourcing. Jennings stands behind every piece she offers, while also providing “how-to” tips for different ways to style garments and accessories. As a client of Rouge, she will welcome you into their family in a personal and nonintimidating setting.


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Experience Palmer Square, more than great shopping!

If you would like more information about this opening, please contact Jamie Volkert at 609-921-2853 or email at

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